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| Veronica Lake |
The 1940's saw a shift from the heavier looks of the 20's & 30's to a more natural beauty, minimal look, with a warmer base. The blush, or rouge as they once called it, was sculpted on the cheek and of bright pink and rose colour.
Eyebrows were groomed to an arched shape and defined with pencil. Eyeshadows were quite neutral and tones such as taupe, browns and muted greys were regularly used. Thin eyeliner was often smudged through the lashes, a technique still used today to help create some depth and finished off with a brown or black mascara.
For lips think Dita Von Teese red, fuller lips with a slightly exaggerated top lip.
Hair was the main focus during this era with pin curls, finger waves and heavy tight sets.
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| Ginger Rogers |
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| The modern version - Dita Von Teese |
